ASPIRE
Logo for ASPIRE – Canadian, Toronto based student work-integrated learning program for the financial services sector.
The interlocked elements form an abstract mark that suggests an integrated, complete and dynamic experience in learning. Perfect geometry appeals to tech students while the overall style inevitably inspires associations with finance, insurance, investment banking, etc.
Somewhat unorthodox palette stems from the explicit request to refrain from colors that might signal alignment with any of the major banks or financial firms in the region.
