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ASPIRE

 

Logo for ASPIRE – Canadian, Toronto based student work-integrated learning program for the financial services sector.

The interlocked elements form an abstract mark that suggests an integrated, complete and dynamic experience in learning. Perfect geometry appeals to tech students while the overall style inevitably inspires associations with finance, insurance, investment banking, etc.

Somewhat unorthodox palette stems from the explicit request to refrain from colors that might signal alignment with any of the major banks or financial firms in the region.

 

Website

aspirefs.ca

ASPIRE corporate logo design on dark background
ASPIRE corporate logo design tagline
ASPIRE corporate logo design pullup banner
Bill Morneau, Canada's Minister of Finance (source: aspirefs.ca)
ASPIRE corporate logo design mockup
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All work © 2019 Kosta Čemerikić