Rebranding project for Ledbetter, a US based athleisure brand. While the name was taken after its founders, Joshua and Julie Ledbetter, it also represents an acronym for Live Every Day Better (the brand’s tagline).
Inspired by the theme of moving on (mentally) and body in motion, stylized ‘fast forward’ arrows morph into abstractions of legs in running position.
The carefully chosen colors have a gentle warm feeling, the yellowish/rosy tint of early morning – the beginning of each new day. They speak optimism, warmth, understanding, hope and quiet determination.
(original photos source: Ledbetter Instagram)