Simplecoin
Minimalistic logo for bitcoin wallet service.
Given how the service utilizes so called “lightning network”, this was taken as an opportunity to shape the S part of the monogram into a sharp, zig-zag form. This helped communicate ease and speed of the technology. Conveniently, perfectly round form of C letter can be easily associated with a coin.
Highly vibrant purple color was chosen to best fit the primarily digital use of the brand.
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